World No. 1 Rafael Nadal will be Telefónica’s new global ambassador until 2020. He will represent both the institutional brand and the commercial brands – Movistar, O2 and Vivo – in Spain, United Kingdom, Germany and the Latin American countries where the company operates.
One of the most important initiatives that will be rolled out through that sponsorship is the “Rafa Nadal Academy By Movistar”, the tennis academy that Rafa will open in his native Majorca to promote the values of sport, and particularly tennis, among children. Through the academy, Fundación Rafa Nadal and Fundación Telefónica will implement solidary projects related to disability and tennis and every year they will award Telefónica Grants to underprivileged young people, among other initiatives.