Rafael Nadal unveils his new Tommy Hilfiger campaign in NYC [PHOTOS]

Today in New York City, Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park.

Rafa challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist.

Rafa faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks.

Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs.

Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as our champ took victory in three consecutive games.

“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”

Source: Tommy Hilfiger, Photos: Getty Images, AP


  1. At least he can make money from modeling since his tennis carrier has been in severe drought financially.

  2. Stunning photos! Grrreat ambassador for the brand! Also love the sneakers with the suit and
    the Hilfigger waistband outside the pants. Sleek, polished, casual and fun all at the same time.
    Best wishes to Rafa with his new global underwear campaign with Tommy underway.

    He just hit another grand slam with this ad campaign!

    Cheers and Vamos Rafa!

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