Rafael Nadal has a new campaign for Nike Tech Pack, and this one is a touching trip down memory lane. Intertwined between the present and the past, the b&w/monochrome photographs have an air of nostalgia while representing an updated, sleek line of sportswear.
The ad copy talks about the importance of home and family, of the choices made early in keeping him home and how it made him very uniquely the humble, down-to-earth Rafa that we know and love.
Rafa’s relaxed persona and smile add a third dimension to the photos and tie the campaign very neatly together. Winner! 🙂