Rafael Nadal, Pharrell Williams, Antoine Griezmann, Fernando Alonso, Nico Rosberg, Felipe Massa and many other celebrities are urging people to take more precautions when they drive, from not texting and driving to always remembering to wear a seat-belt.
Rafa’s advice: Be focussed!
My only recommendation is that when entering your car, be focused: focused on what you are doing, focused on the road and not having other distractions. I think it’s vital for the security of yourself and others.
Through its signature “Sign up, stay safe, save lives”, the campaign #3500LIVES campaign underlines the role that each and everyone can play to make road safer for all users.
Translated in 30 languages, this campaign is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.