In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new markets globally.
Our champ will be featured in a variety of global marketing activities including TV spots, digital and out-of-home advertising. The creative is set to focus on how Amstel’s range fits with Rafa’s balanced lifestyle.
“I am very happy to be teaming up with Amstel ULTRA® over the next few years. This past year has been challenging for all of us and there has never been a more important moment to find balance in our lives. Being a professional tennis player and always travelling around the world, I live an extremely active and busy life. But at the same time, I always make time to enjoy moments with those close to me when I can. I believe that everybody must be able to find the right balance that works for them and the Amstel ULTRA® and Amstel 0.0 range complement this perfectly,” Rafa said.