Rafael Nadal Strips Down to His Underwear in New ‘Tommy Hilfiger’ Ads [PHOTOS, VIDEO]

Rafael Nadal, the new face and body of Tommy Hilfiger underwear, takes it all off.

Beginning this fall, Rafa will be seen topless, sporting nothing but a pair of boxer briefs in billboard ads around the world for the all-American brand. As part of his two-year contract, our champ will also be the face of the brand’s new men’s fragrance, TH Bold.

Tommy Hilfiger on Rafa as brand ambassador:

Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes. He’s not doctored up, that’s the real guy.

Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.

Rafael Nadal:

I’ve known Tommy and his family for years. When he approached me for the collaboration, I was very excited to work with my friend and one of the world’s most renowned fashion designers. I’m honored to have this opportunity to collaborate with such an iconic American brand.

Working with Tommy is a fantastic experience – he’s always got a smile on his face and a positive attitude. He’s a very special person with great taste and an eye for design. He always knows what looks best and is good at giving style advice.

Source: Tommy Hilfiger

38 comments

  1. Oh, what a work of art!!! Rafa looks fantastic. This is a beautiful ad. Slick, smooth and leaving just enough to the imagination.

    • Oh, what a work of art!!! Rafa looks fantastic. This is a beautiful ad. Slick, smooth and leaving just enough to the imagination.

  2. I’m just wondering if anyone thinks this being run before say nine or ten p.m. is in poor taste. Hey, I’m a 52 year old man who grew up in the 80s…in metal bands…not a prude. But hey, we’ve got a shot of this guy starting to pull down his drawers, showing much more of the netherregions than should be shown in the middle of the day, and then a great shot of his ass through a nearly transparent towel. Come on to the networks and Hilfiger for not being just a bit sensitive to parents who don’t want their kids exposed to this kind of stuff yet. I used to watch the baseball and football games with my 11 and 12 year old daughters, but I can’t anymore. I have to draw the line somewhere, and don’t want them seeing a nearly nude man every commercial break. So seriously, is it just me? I guess posting this comment on this guy’s website will put me in the minority, but all I ask is that you think about it for a few minutes before you hastily call me a prudish old man, and all that shit. This guy is great looking, has a perfect body, the ad is playful, and I don’t mind it for adults, but I don’t want to see it on while I’m trying to watch TV with my young daughters. YOUNG being the key word.

    • Dear Mario Have you ever seen a speedo bathing suit…it shows much more and are at the pool every day. Lighten up Daddy-o.

  3. i am 71 and have looked at the nadal/hilfiger add about 40 times. got to get your kicks where you can, when your a disabled woman.nadal not only has beautiful body, but he is the best tennis player in the world. from his oldest fan.

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