Today in New York City, Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park.
Rafa challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist.
Rafa faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger looks.
Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs.
Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as our champ took victory in three consecutive games.
“I love how this event brings together fashion and sport with Tommy’s signature twist – it was the perfect way to kick-off my partnership with Tommy Hilfiger,” said Rafael Nadal. “I’m proud to be launching the new campaign in the middle of New York City with such an exciting event.”
Professional tennis player Rafael Nadal attends the Tommy Hilfiger Global Brand launch tennis event on Tuesday, Aug. 25, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
NEW YORK, NY – AUGUST 25: Tommy Hilfiger and Rafael Nadal attend the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Tommy Hilfiger and Rafael Nadal attend the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Jeff Zelevansky/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
Professional tennis player Rafael Nadal and actress Jane Lynch participate in the Tommy Hilfiger Global Brand launch tennis event on Tuesday, Aug. 25, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
Professional tennis player Rafael Nadal participates in the Tommy Hilfiger Global Brand launch tennis event on Tuesday, Aug. 25, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Stobe/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Stobe/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
NEW YORK, NY – AUGUST 25: Arthur Kulkov and Tommy Hilfiger play tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Stobe/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Stobe/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Jeff Zelevansky/Getty Images for Tommy Hilfiger)
Professional tennis player Rafael Nadal participates in the Tommy Hilfiger Global Brand launch tennis event on Tuesday, Aug. 25, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Jeff Zelevansky/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
Professional tennis player Rafael Nadal participates in the Tommy Hilfiger Global Brand launch tennis event on Tuesday, Aug. 25, 2015, in New York. (Photo by Evan Agostini/Invision/AP)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
NEW YORK, NY – AUGUST 25: Rafael Nadal attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
NEW YORK, NY – AUGUST 25: Rafael Nadal attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Rafael Nadal plays tennis at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Jeff Zelevansky/Getty Images for Tommy Hilfiger)
attends the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City.
NEW YORK, NY – AUGUST 25: (L-R): Arthur Kulkov, Jane Lynch, Hannah Davis, Akin Akman, Tommy Hilfiger, Rafael Nadal, Constance Jablonski, Bryanboy, Chanel Iman, Noah Mills, Danielle Bernstein and Lake Bell pose at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Jeff Zelevansky/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: (L-R): BACK ROW: Nat Wolf, Constance Jablonski, Arthur Kulkov, Jane Lynch, Tommy Hilfiger, Rafael Nadal, Akin Akman, Hannah Davis, Noah Mills and Lake Bell FRONT ROW: Danielle Berstein, Bryan Boy and Chanel Iman pose at the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Tommy Hilfiger)
NEW YORK, NY – AUGUST 25: Tommy Hilfiger and Rafael Nadal attend the Tommy Hilfiger and Rafael Nadal Global Brand Ambassadorship Launch at Bryant Park on August 25, 2015 in New York City. (Photo by Mike Stobe/Getty Images for Tommy Hilfiger)
Source: Tommy Hilfiger, Photos: Getty Images, AP
Hi there gorgeous! 😃😊😍😘
Love. Only Rafa can look elegant and sexy while undressing.
Great photos and great style. Vamos Rafa <3 <3 <3
At least he can make money from modeling since his tennis carrier has been in severe drought financially.
Stunning photos! Grrreat ambassador for the brand! Also love the sneakers with the suit and
the Hilfigger waistband outside the pants. Sleek, polished, casual and fun all at the same time.
Best wishes to Rafa with his new global underwear campaign with Tommy underway.
He just hit another grand slam with this ad campaign!
Cheers and Vamos Rafa!
Great photos, love the sneakers with the suit, fantastic look! Vamos Rafa!